The nielsen global connect will be submitted to Nielsen’s shareholders for their consideration. (subject to working capital, cash, debt-like items and other customary adjustments). Nielsen will also receive warrants in the new company exercisable in certain circumstances. Upon completion of the transaction, Nielsen Global Connect will be a private company with the flexibility to continue investing in the development and deployment of leading-edge measurement products and solutions. Connect Express Go empowers CPG manufacturers to easily access, analyze, and visualize data so that they can identify what to do to sell more – without big budgets or teams of analysts.

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We will not be adding you to an email list or sending you any marketing materials without your permission. Explore the most trusted market data with the broadest coverage and perform flexible selections tailored to your specific needs. “We test advertising, what goes on air, packaging…we can help with product formulation and we also do work in the area of brand essence.”

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One of the biggest challenges within the consumer goods industry today is harnessing big data, and using it to optimize business performance in a way that creates sustainable value for consumer goods companies and their retailers. Nielsen and certain of its directors, executive officers and employees may be deemed to be participants in the solicitation of proxies in respect of the transaction. Information regarding Nielsen’s directors and executive officers is available in Nielsen’s definitive proxy statement for its 2020 annual meeting, which was filed with the SEC on April 1, 2020, and Nielsen’s Current Report on Form 8-K, which was filed with the SEC on April 30, 2020.

The combination of video and audio enhances ad recall by 90% and results in a 2.2x increase in brand awareness. Nielsen said it completed the $2.7 billion sale of its troublesome Global Connect Business. Nielsen Holdings PLC accepted the resignation of David Rawlinson as CEO of its former Global Connect business, effective on the completion of the latter’s $2.7 billion sale to Advent International Corp. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

The deal is subject to approval by Nielsen shareholders, regulatory clearance, works council consultation and other customary closing conditions. Nielsen plans to use the deal’s net proceeds to reduce debt and for general corporate purposes. The agency was brought on for launch strategy, branding and web design for ClearCar, a new-to-market used car platform. Tallbridge Capital selected the Redshift team to help shape its entry into the private equity real estate market, with the agency working on strategy, visual design and website development.

As the CEO of TransUnion, Peck created a blueprint for success, leading the company’s transformation into a market leader in innovation, driven by organic growth programs, tech re-platforming and more than 15 strategic transactions. During his tenure, TransUnion outperformed the market and increased in enterprise value from approximately $3 billion in 2012 to more than $16 billion in 2019. Earlier this year, Advent announced a partnership with Peck to acquire businesses with growth potential in the data, analytics and information services space. Global measurement and data analytics company Nielsen decided to spin off its Global Connect business following a strategic review.

Bookmark content that interests you and it will be saved here for you to read or share later. Our experts have shared an unprecedented full picture of the latest alcoholic beverage market dynamics and trends in Western Europe to ensure success in 2023. Delivering the most complete and the most clear consumer intelligence around the world. J.P. Morgan Securities LLC and Guggenheim Securities, LLC are acting as financial advisors to Nielsen, and Wachtell, Lipton, Rosen & Katz, Clifford Chance LLP, DLA Piper, and Baker McKenzie are serving as legal advisors to Nielsen. Ropes & Gray LLP and Weil, Gotshal & Manges LLP are serving as legal counsel to Advent and BofA Securities is serving as lead financial advisor, with Deutsche Bank Securities Inc., RBC Capital Markets and UBS Investment Bank also advising.

We believe your data is your property and support your right to privacy and transparency. Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. Boston, MA – November 12, 2020 – Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods industry improve their commercial capabilities in the areas of pricing, promotions, assortment optimization and customer planning.

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This intuitive and easy-to-use application offers a 360° view of your category and actionable insights to optimize sales performance, spot trends, find distributions opportunities, and win with retailers. LG, Samsung, Vivo and Xiaomi are also rolling out hyperlocal sales platforms that will connect their offline stores to consumers searching products online so that the outlet nearest to the consumer can deliver the order, industry executives said. Nielsen’s board approved the transaction, which is expected to be completed in the second quarter of 2021.

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He focuses on revenue-generating activities, advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. Learn more about how our industry-leading technology and enhanced capabilities drive efficiency, savings, and growth for your business. Will remain CEO of Nielsen Global Connect through the close of the transaction and is expected to be part of the leadership team for the go-forward company.

With 15 offices in 12 countries, Advent has established a globally integrated team of over 200 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; health care; industrial; retail, consumer and leisure; and technology. After 35 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. The firm has invested in over 350 private equity transactions in 41 countries, and as of September 30, 2020, had $66.2 billion in assets under management. With 15 offices in 12 countries, Advent has established a globally integrated team of over 200 investment professionals across North America, Europe, Latin America, and Asia. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business.

Nielsen: TV Usage Booms Again in January, Fueled by Broadcast and Streaming Content Viewing, according to The Gauge

Upon close, Peck will be involved in the day-to-day strategic and operational activities of the company, which will be headquartered in Chicago, IL. Till 2016, there were only a handful of companies operating fantasy leagues in India with the most dominant player, Dream 11 holding almost 90% market share. Nielsen also expects consumers to be bearish on discretionary spending such as movies and restaurant visits, luxury brands and leisure travel, and defer spendings on fashion, personal grooming and home decor even in the coming months after the magnitude of the outbreak lessens. The fast moving consumer goods industry clocked a decline 34% in April in terms of value compared to the sales in the months of December, January and February, due to the Covid-19 led lockdown.


Get instant answers to business questions with data visualization tools and guided analytics. Unlock the power of trusted data and insights to optimize sales and maximize performance. Indians living in rural areas are just about as gadget-savvy as those residing in cities, according to a study conducted by global market research firm Gfk Nielsen. Marketers are either repositioning traditional products and services or launching new brands alongside to be relevant to over half of the country’s population. There was a time not long ago when strategic discussions between global and Indian teams of beverages giants Coca-Cola and PepsiCo mostly centred on their arch rival.

Free copies of this document and such other materials may be obtained as described in the preceding paragraph. Under pressure from shareholders, Nielsen had announced plans to spin Global Connect into a separate business and rename it Nielsen IQ. Nielsen plans to have a conference call Monday with investors to discuss the transaction. It will also discuss its third quarter earnings, originally planned to be reported on Thursday. Nielsen Holding said that it has agreed to sell its Global Connect business for $2.7 billion to affiliates of Advent International, a private equity investor, in partnership with James Peck, former CEO of TransUnion. Uncover new ways to understand performance, win market share, and stay a step ahead of the competition.

Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. It provides retail measurement services, digital marketing, media solutions, retail collaboration, marketing attribution and more. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function.

During his 21-year tenure at Tribune Media, Bigelow was a steady source of stability where he oversaw all aspects of finance, including treasury, pension and risk management, investor relations, financial reporting, SEC reporting/compliance, internal audit, and tax. Most notably, as a senior executive, he helped manage the successful spinoff of Tribune’s newspaper publishing business. Additionally, he served as Tribune’s representative on the boards of CareerBuilder, Classified Ventures, TV Food Network, and The Cooking Channel. He holds an MBA from the University of Wisconsin, Madison and a Bachelor of Arts from Trinity College. Securities and Exchange Commission (the “SEC”), including Nielsen’s proxy statement on Schedule 14A (the “Proxy Statement”).

Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 350 private equity transactions in 41 countries, and as of June 30, 2020, had $58.4 billion in assets under management.


In a related move, Linda Zukauckas has been named CFO of Nielsen from executive vice president and deputy CFO of American Express. She will remain CFO of Nielsen’s Global Media business when Global Connect is spun off into a separate public company later this year. David Rawlinson, president of the global online business at industrial supply company Grainger, has been named CEO of Nielsen’s soon-to-be-spun-off Global Connect business.

“Nielsen Global Connect is the gold standard in retail measurement, with exceptional insights and unrivaled scale and coverage of the global CPG and retail markets,” said Peck. We have redesigned our products, our business platform, and our operating model, positioning Nielsen to better deliver the solutions our clients need in the rapidly changing global media ecosystem,” said Nielsen CEO David Kenny. “Advent is thrilled to partner with Jim in driving this next phase of growth for Nielsen Global Connect,” said Chris Egan, managing partner at Advent. Our open, cloud-based architecture integrates all your data assets so you can access them from a single platform. NielsenIQ Connect combines the most comprehensive, granular market measurement datasets with extensive investments in open technology, digital data collection, and analytic solutions for faster, more definitive insights. Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media.

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